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Since the beginning of winter, the refrigerator industry has entered a downturn, but with the double eleven, double and other activities, the industry as a whole has a certain temperature. Then, with the coming of 2016, what opportunities and challenges are facing the refrigeration industry? Now, let's discuss it together.
For the refrigerator market, the opportunity comes from: one is that the refrigerator appearance color gamut will be increased, and more popular colors may appear, like mobile products and IT products. Two is to care for healthy life, more green catechin, positive and negative ion removing bacteria technology, net ion group space purification technology, ABT dynamic sterilization technology, VC preservation technology. Three, consumers are more concerned about the antibacterial, bactericidal and purifying effects of refrigerators.
Of course, the challenge of the refrigerator market is not small: the refrigerator is the most frequent White electricity Variety in the white electricity category, and it will also be the first field of white electricity to be detonated. At the same time, the fridge screen is the easiest and the most convenient way to achieve human machine communication. In addition, the refrigerator is electrified for 24 hours.
Because intelligent technology is not yet mature, it needs further development. For example, intelligent cloud computing, collecting consumer behavior data stored in the cloud, relying on big data for consumer behavior analysis, put forward reasonable suggestions. For example, the price information of commonly used food stores around the market, the provision of a reasonable meal matching, and so on, these also need landing.